7 Fun Challenges to Hold During Your 2016 Office Olympics

7 Fun Challenges to Hold During Your 2016 Office Olympics Olympic fever, 2016 release, has set in. Also, in spite of the fact that you’d rather be perched on your love seat viewing nonstop surges of water polo and steeplechase, there’s the bothersome actuality that not at all like Bob Costas, you’re not paid to live, inhale, and eat Olympics for the following barely any weeks. So you have to go to work-however that doesn’t essentially mean you have to desert everything Olympic. Here are some Olympic occasions you can have at work, until you can return home and watch the USA ball group mortify some little country that doesn’t have a NBA-pressed roster.1. Serious Chair SwivelHow ordinarily would you be able to turn without your feet contacting the ground?2. Synchronized Stair WalkingIt manufactures teamwork![via Giphy]3. The 100M Freestyle Hallway SwimEat your heart out, Michael Phelps.4. Entryway GymnasticsBe sure to nail the finish! [via Tumblr]5. Desk area HurdlesMaybe don’t do this one without a s pecialist present, or if your organization has approaches against, uh, risky activities.6. Water Cooler Clean-and-JerkHow much would you be able to lift without getting your shoes wet? [via Tumblr]7. Parking area MarathonGet prepared for 26.2 meters of greatness. [via USAFTW]The Closing CeremonyDon’t leave it outâ€pageantry is significant! [via fanpop]

Investments and Challenges for Enterprises †Free Samples to Students

Question: Talk about the Investments and Challenges for Enterprises. Answer: Presentation Web of Things (IoT) includes the technique of associating the product, equipment and sensors. The execution of IoT innovation in cultivating and horticulture has fundamentally changed the situation of cultivating in general. The quality has improved a great deal with the approach of IoT. The different innovations related with the IoT innovation have changed the food quality. The ranchers consistently remain associated with the Internet and utilize the remote system for the advantages. Presently, there is a downside, since the ranchers utilize the uncertain system they fall into prey of the digital aggressors, they assault their frameworks and lock their framework and requesting cash. The ransomware assault cost them to an extreme. They take the ranchers information too. This exploration study will survey the issues and give answers for reinforce the security system for the advancement of the ranchers with the goal that they can direct their exercises securely and safely over the system. The regular security issues with remote advances This examination study will feature the issues and give answers for fortify the security system for the improvement of the ranchers so they can lead their exercises securely and safely over the system. Jing et al., (2014) proposed the basic security arrangements in the remote innovation. The dangers those are related with the remote innovation are- Interruption: The versatile system is by and large increasingly opened to the interlopers, they effectively access those cell phones by means of an unprotected system and make it vulnerable.tivities. Granjal, Monteiro Silva, (2015) portrayed the dynamic assault and the detached assault included extravagantly and absence of security can prompt both physical and virtual interloper assault, for example, hacking, information robbery, the framework trustworthiness pulverization. The dynamic assault includes ID mocking is essentially identified with the unapproved get to or unapproved benefits, the dynamic assault additionally includes the entrance of individual records in the PC framework by methods for rotation or adjustment of the information, that dynamic assault likewise associates the word reference assaults to recognize or distinguish a lot of station administration identifiers. As indicated by Da et al., (2014) the replay assault or DoS assault is related with getting to and abusing the wired comparable security encryption. As indicated by Gubbi et al., (2013) the uninvolved assault includes the aggregation of the data when the data is in transmitting in the middle of the unapproved gadgets. The detached assault can happen by the accompanying two techniques Listening in: this strategy includes the observing and overseeing of the transmissions of the message parts in the middle of the gadgets Traffic investigation: Loo, Mauri Ortiz, (2016) referenced the procedure which includes checking and organizations of transmissions for specific examples of correspondence. All the strategies portrayed above are a piece of crimes that includes hacking and abusing the versatile framework and remote framework and () delineated them delightfully. The present security answers for the security dangers on Internet of Thing Borgohain, Kumar Sanyal, (2015) introduced the security arrangements that are related with the IoT for lessening the security dangers are-verification, making sure about correspondence that implies information assurance while it is in travel, insurance of information while all the while, making sure about capacity which includes ensuring information while the information is very still. Verification: Abomhara Kien, (2014) delineated the regular calculation AES and SHA-256 that guides in validation; the confirmation procedure includes the utilization of the deviated open key. If there should be an occurrence of validation open key idea is utilized to encipher and disentangle information for improving security. The sender sends an information encoded with the protected key and the recipient on the opposite end can just gain admittance to the information by unscrambling similar information with the safe key. The sender and the recipient can just access the information and they must have the key, that implies the interlopers in the middle of if attempt to get to the information they should realize the key encryption guarantees information security. Whitmore, Agarwal Da Xu, (2015) featured that computerized mark is another type of validation. The idea of computerized authentication includes a private key encryption which must be opened by the open key, the private key is just known to the sender and the collector. Making sure about information correspondence by methods for calculations: According to Botta et al., (2016) the product usage to make sure about the information my methods for verification can be power expending. At the point when that product conveyed in a framework, it takes a great deal of CPU cycles for preparing, consequently the framework turns out to be moderate and languid now and again, subsequently it postpones other indispensable works and makes the system more slow. Be that as it may, the issue can be comprehended by the execution of the symmetric encryption calculations like AES and 3DES and the deviated calculations RSA and ECDSA. As per Al-Fuqahaet al., (2015) usage of every one of these calculations make the framework quicker and thus make it power-effective. The product suggestions, then again, can be dreary and can slow the framework and consequently ought to be supplanted by these calculations. Secure travel: Matharu, Upadhyay Chaudhary, (2014) expressed that the touchy data while in travel must stay sheltered and secure all through the transmission between the sender and the collector, and those must not be spilled at all. In any case, in certain occurrences in the event of installment applications, another wellbeing and security layer is required, certain product instruments become an integral factor for this situation, and the execution of the code can be made secure by actualizing those apparatuses. The made sure about condition can be accomplished by the security chips and the inbuilt security contributes the IoT gadget have CPU. Making sure about the information while putting away in the gadget: When the information is put away in the database of the IoT gadgets, it tends to be made secure with the protected key and the novel gadget identifier. From the root keys, the meeting keys are created and these keys are for confirmation and making sure about association among the gadgets. As per Chen et al., (2014), the approved clients who realize the keys' subtleties can just access and can additionally speak with the gadgets; these information are made sure about as far as guarantee and protection. Making sure about close to home data: IoT assists with making sure about and secure the advantages of the clients. IoT assists with building custom applications to secure clients' information; it makes clients' life more straightforward. Remain in front of the clients: The designers or the producers by taking the assistance of cloud innovation and progressed IoT arrangements can remain in front of their rivals. Giving advantages to agribusiness and cultivating: The ranchers or any people can utilize the IoT designed equipment and programming answers for get savvy and made sure about assistance. IoT giving propelled information stockpiling: According to Grieco et al., (2014), the customers can get the propelled information storerooms and standard, and furthermore the propelled information security by means of IoT. The assailants or the gatecrashers discovering the provisos has spread their arms and the digital wrongdoings are expanding step by step, ransomware is one of that sort, the ransomware infection become famous as a result of the accompanying defects Absence of appropriate approval method: Lack of solid passwords can prompt unapproved access and lead to exploitative information use. Encryption disappointment: Martnez-Prez et al., (2015) displayed that the gadgets neglect to scramble or decode information when the information is moved, despite the fact that the gadget is associated with the Internet. The security accreditations: The clients utilize a similar default username and secret word preconfigured for the gadgets. Security issues: The protection issues cause as the associations gather information from the clients by means of an unreliable system. Open-source programming: According to Trappe, Howard Moore, (2015), IoT gadgets must be designed with the open-source programming and not the paid programming, as these can decrease the utilization of IoT innovation and the understudies and the instructors can confront difficulties embracing the new innovation for them. Open-source programming help to conquer the security penetrates without any problem. IoT in testing mode: IoT innovation is still in beta mode and should be changed, there are numerous security breaks and a few entanglements that should be tended to and illuminated at the earliest opportunity. The better methods of defeating the security challenges that can help ranchers The most ideal answer for defeating the security challenges in the IoT gadgets is to ensure the individual data and subtleties and the particulars by actualizing required IoT gadgets that are IoT calculations and related IoT equipment. IoT equipment can make the entire framework financially savvy just as the calculations can assist them with processing things over the Internet further. Besides, it furnishes us with a made sure about arrangement. Lee, (2015) portrayed that the security can be accomplished by following methods Fixing all the framework prerequisites consistently: The PC work area, just as the cell phones, must be designed and set up to introduce the every day refreshes. The refreshed patches incorporate all the answers for the security penetrates. In this way, the refreshed working framework is less helpless against dangers. Reinforcement framework documents and individual information: The sponsorship up of framework records and the individual information help in this situation. In the event that any significant documents get influenced, at that point it won't hurt, so the reinforcement is least demanding and least expensive strategy, it assists with relieving the impact of ransomware impact. Refreshed programming: According to Farooq et al., (2015), the product or applications introduced in the gadget must be refreshed constantly; the programs must be refreshed, as the obsolete programming is increasingly helpless against security dangers and dangers. Blocking SMB inbound or outbound on

Mike McCurry

Mike McCurry is an accomplice at Public Strategies Washington Inc. where he gives vital interchanges counsel. He is a co-executive of Hands off the Internet, an alliance of media transmission related organizations. McCurry filled in as press secretary to President Bill Clinton from 1995 until 1998. His perspectives and conclusions on the 2006 races are as per the following: I think what we need is another governmental issues of the inside that with the correct sort of appealling applicant could prompt the advancement of an outsider. I feel that may occur as we look forward to 2008. So the central issue in American legislative issues now †is it [the American ideological group system] parallel or is it tripartite? Presidential wannabe Mike Huckabee appears to have disregarded how the Ds and the Rs cooperated to give us the Patriot Act, the War and Iraq, and various different attacks on our opportunity: You host gatherings that basically don't cooperate to take care of issues, and I think individuals in America are less searching for an ideological government, they're searching for a critical thinking government. White House reporter Mike Allen pretty much concedes that he overlooks up-and-comers who don't have a R or a D appended to their name: One of the ways that you're ready to kind of hold things down the center is that you invest as much energy conversing with the restriction as you do conversing with your competitor. So in case I'm, for example, covering President Bush in 2004 and I have the benefit to be on Air Force One covering his occasions, I'll additionally talk during the day to the Kerry crusade on my wireless, read their incredibly through to our Treos or Blackberrys or the other little gadgets that we convey. So toward the day's end, in case you're covering an up-and-comer, you know the best contention for what they're stating in light of the fact that you hear their occasions, converse with the staff individuals who adore and value them, and you know any gaps there may be in that contention since you're doing the exploration yourself, regularly with the guide of the opposite side. So what we attempt to do is unite those and give individuals the total bundle. Political researchers will disclose to you that the practically normal consequence of that is two prevailing gatherings running for the middle, attempting to irritate as scarcely any individuals as could be expected under the circumstances, and that is the thing that gives us circumstances where everyone maintains a strategic distance from the issues when they're pursuing position, circumstances where you have oblivious conformity somewhat in governing bodies, for example, the reverberating vote in permitting President Bush to take us to war in Iraq. I am concurring with perspectives and feelings by Mr. Mike McCurry since from the contrary side of the political gap, Mike McCurry has strikingly comparative perspectives. He viewed the Gingrich unrest from his roost as Clinton's press secretary from 1995 until 1998. Vote based and Republican tacticians Mike McCurry and Jack Oliver and Shayne Moore, a housewife lining up to cast a ballot. It urges Americans to ask â€Å"what does your applicant think† about worldwide neediness when making a choice at the surveys. In 2004, when congressional Democrats talked about how the gathering could interface with strict Americans, there was limited everybody needed in the room: Mike McCurry. Not exclusively was McCurry press secretary for President Bill Clinton †one of the last Democrats to gain agreements from the ensemble †he is likewise a Methodist Sunday teacher and a board part at Wesley Theological Seminary in Washington. â€Å"Mike lives his confidence in such a submitted way and accepts profoundly that open help is a type of Christian vocation,† said Sen. John Kerry, D-Mass. McCurry, who turns 52 one week from now, is most popular for looking down the media during the Clinton reprimand procedures †a task that won him the regard (and compassion) of his friends. All the more as of late, he prompted Kerry’s 2004 presidential crusade on strict effort after the applicant started to take heat from Catholic moderates. (for additional subtleties, see the  www.uselectionatlas.org official site)

Developing Board From Cashew Nut Shell Liquid Wood Wastes - 5500 Words

Developing Particle Board From Cashew Nut Shell Liquid and Wood Wastes (Research Proposal Sample) Content: DEVELOPING PARTICLE BOARD FROM CASHEW NUT SHELL LIQUID AND WOOD WASTESONDOO KELVIN OMONDI2014DeclarationThis research proposal is my original work and has not been presented for a degree in any other university.Signature DateOndoo Kelvin OmondiThis research proposal has been submitted for examination with our approval as university supervisors.Signature DateDr. PatrickTable of ContentsTOC \o "1-3" \h \z \u Title page PAGEREF _Toc396391792 \h iDeclaration PAGEREF _Toc396391793 \h iTable of Contents PAGEREF _Toc396391794 \h iiList of Figures PAGEREF _Toc396391795 \h iii1.0 Introduction PAGEREF _Toc396391796 \h 11.1 Historical Perspective PAGEREF _Toc396391797 \h 11.2 Processing of the nuts PAGEREF _Toc396391798 \h 32.0 Literature Review PAGEREF _Toc396391799 \h 42.1 Cashew Nut Shell Liquid PAGEREF _Toc396391800 \h 42.2 The characteristic of Cashew Nut Shell Liquid (CNSL) PAGEREF _Toc396391801 \h 52.2 The Reactivity of CNSL PAGEREF _Toc396391802 \h 62.3 The Common Application of CNSL PAGEREF _Toc396391803 \h 63.0 Statement of the problem PAGEREF _Toc396391804 \h 74.0 Justification PAGEREF _Toc396391805 \h 75.0 Objectives PAGEREF _Toc396391806 \h 85.1 Major Objectives PAGEREF _Toc396391807 \h 85.2 Specific Objective PAGEREF _Toc396391808 \h 86.0Methodology PAGEREF _Toc396391809 \h 96.1 Sample Collection PAGEREF _Toc396391810 \h 96.2 Preparation of Cashew Nuts Shells PAGEREF _Toc396391811 \h 97.0 Project Inputs PAGEREF _Toc396391812 \h 97.1 Apparatus and Equipment PAGEREF _Toc396391813 \h 97.2 Reagents and Solvent PAGEREF _Toc396391814 \h 98.0Extraction of CNSL PAGEREF _Toc396391815 \h 108.1 Soxhlet Extraction PAGEREF _Toc396391816 \h 108.2 Isolation of cardanol from CNSL PAGEREF _Toc396391817 \h 109.0 Work Plan PAGEREF _Toc396391818 \h 1110.0 Budget PAGEREF _Toc396391819 \h 1211.0 References PAGEREF _Toc396391820 \h 13List of FiguresTOC \h \z \c "Figure" Figure 1: Young cashew nuts PAGEREF _Toc396391622 \h 1Figure 2: The cross- section area of a cashew fruit PAGEREF _Toc396391623 \h 21.0 Introduction1.1 Historical PerspectiveCashew tree (Anacardium occidentare) is a tropical evergreen plant native to the Americans which is now widely cultivated in Asia and Africa. It is a short, stocky, low spreading, evergreen tropical tree. It can grow as high as 14meters (46 feet) but the dwaft cashew nut grows upto 6 meters (20feet). The leaves are spirally arranged leathery textured 4-22 long and 2-15cm broad with smooth margins.Figure SEQ Figure \* ARABIC \s 1 1: Young cashew nutsThe cashew nut is a seed which is used as a snack, used in recipes and snake bites. Cashew nut is an ash-green or greenish-brown kidney-shaped seed at base of cashew apple which weighs between 4-6gms and is one of the prized vegetables in the world (Balasubramanian, 2001; Ogunsina Bamgboye, 2007).The internal structure of cashew nut has kernel, testa and shell. The kernel is the edible portion which is widely eaten as the snack-food or use d as an ingredient in bakery products. The testa shields the kernel and separates it from the shell inside the internal cavity here the kernel develops. The shell is a layer which has three protective tissues namely meso-carp, epi-carp and the external integument of the nut. The meso-carp contains the cashew nut shell liquid where the endocarp limits its internal cavity. Thus the shell comprises of 50% of the weight of the raw nut, 25% kernel ad 25% natural cashew nut shell liquid (Venkata et al., 2008).Figure SEQ Figure \* ARABIC \s 1 2: The cross-section area of a cashew fruitCashew kernel is reported to be rich in fat (46%), protein (21.2%) and carbohydrates (22.3%) and thus providing 596kCal of energy per 100g of intake. It also contains substantial amounts of amino acids, vitamins and minerals which are very essential for human health. The high-oleic acid in cashew kernel oil is excellent frying oil, used in fruit olish, vegetable-based lubricant and feed stock for oleo-chemic al industry (Holland et al., 1991).According to Sanger et al., 2011, cashew nut plant is the major horticultural crop in Konkar regions. Cashew nut shell in this region is 20,000metric tons produced as waste products which is obtained during the de-shelling process. India is the largest producer, processor and exporter and also the second largest consumer of the cashew in the world. Total area under the cashew cultivation is about 8,540,000 hectare with an annual production of 6,200,000 tones.1.2 Processing of the nutsAccording to Kahyaoglu Kaya, 2006; Shakerardekani et al., 2011, processing of the nuts requires conditions like thermal treatment or making the shell brittle and amendable to cracking. Thermal treatment involves roasting the nuts in air or in oil during which the caustic liquid in the meso-carp gets burnt. Afterwards the nuts are tumbled in wood ash to absorb residual liquid film on the shell (Azam Judge, 2001). The products of the reaction that occurs between sugars and amino acid during roasting of these edible nuts leads to flavor, color and taste (Nikzadeh Sedaghat, 2008). Cashew nuts roasting generates thick acrid fume that pollutes and makes the environment very uncomfortable.2.0 Literature Review2.1 Cashew Nut Shell LiquidCashew nut shell liquid (CNSL) is a viscous liquid found in the honeycomb structure of the cashew nut shells having a bitter taste and it is dark brown in color (Francisco et al., 2006). It is thus a by-product obtained from the isolation of kernel through roasting of the raw nuts. CNSL represents one of the major and cheapest sources of naturally occurring non-isoprenoid phenolic lipids such as anacardic acids (2-hydroxy-6-[(8Z,11Z)-pentadeca-8,11,14-trienyl]benzoic acid) (Figure 3), cardanols (3-[(E)-pentadec-8-enyl]phenol) (Figure 4), methylcardols (2-methyl-5-pentadecylresorcinol) (Figure 5) and polymeric materials.Figure 3: Anacardic acidFigure 4: CardanolFigure 5: Methylcardols2.2 The characteristic of Cashew Nut Shell Liquid (CNSL)Natural CNSL contains atleast 90% by weight anacardic acid, a derivative of O-carboxyphenol that readily decarboxylates on heating and converts to cardanol. The remaining 10% of CNSL consists of cardol, a resocinol that is responsible for vesicative activity of the CNSL. Raw CNSL has a relative density because it has anacardic acid as the major fraction thus there is intermolecular attraction between the electronegative oxygen atom and the partially positive hydrogen atom of the phenol core as a result the molecules are closely packed together. Decrease in specific gravity in the decarboxylated CNSL is due to the elimination of hydrogen bond during decarboxylation.De Lima et al., 2008, further stated that actual composition of CNSL, color and stability depend on the extent of duration and condition of storage as well as the method of production and the nature of heat applied. The chemical characteristics of cardols includes presence of double bond at the 8-positi on of the long chain in the monoene, diene and triene components and a convenient aromatic orcinol system.2.2 The Reactivity of CNSLCNSLs phenolic nature and unsaturation in the side chain offers reaction sites on the aromatic ring and also on the side chains which makes it very suitable raw material for variety of reactions. It thus reacts with active methylenes like formaldehydes or hexamethylene tetranine via the hydroxyl group and can undergo addition polymerization through unsaturation present in the side chain. Therefore, different types of resins can be synthesized from CNSL, its isolated components or even chemically modified CNSL.2.3 The Common Application of CNSLCashew nut shell liquid (CNSL) is an important and versatile industrial raw material. There are more than 200 patents for its industrial application, in particular, its use as raw material for phenolic resins and friction powder for the automotive industry (brake linings and clutch disks). In drum-brake lining comp ounds, cashew resins are used as fillers, and may also be used as binders. In disc pads, the role of cashew resin is restricted to the use of friction dust as a filler. The advantage of the cashew resins compared with synthetic phenolic resins is that they are more economical and produce a softer material, which gives a quieter braking action .CNSL is also used in mouldings, acid-resistant paints, foundry resins, varnishes, enamels and black lacquers for decorating vases, and as insecticides and fungicides. In tropical medicine, CNSL has been used in treating leprosy, elephantiasis, psoriasis, ringworm, warts and corns.After extracting the CNSL, the cashew nut shells can be burned to provide heat for the decor...

The Myth Of Love Laura Kipnis s Against Love - 1283 Words

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Qualitative Vs. Qualitative Analysis - 1811 Words

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Lifestyle - Physical and Sports Education

Question: Discuss about the Lifestyle, Physical and Sports Education. Answer: Introduction The fitness-personal training is one of the most important aspects of human life. There are several benefits of maintaining optimum fitness regime (Bendkov 2014). These include the maintenance of improved body structure, enhanced body composition, good condition of the heart and good physical performance. The personal training leads to high strength and increased workout intensities. The workout regime and the nutrition plan help to shape the overall living standards of an individual. The personal training increases the fitness level of an individual which often helps to fight cancer, diabetes, stroke and prevent premature deaths in individuals (Vina et al. 2012). The fitness is also known to control weight, improve mood and boost energy in individuals. The fitness company named Fit or Fight aims to venture in new geographical domains for better visibility of their gym and personal training services. This proposal is meant for the board of directors and for seeking their approval. Industry Background The fitness industry in Australia is varied and there are several options for the fitness professionals. The Australia government allows the fitness trainers to either work independently or become a member of the regulatory body such as Fitness Australia or Physical Activity Australia (Qld.gov.au 2016). The Victoria region has the highest number of fitness instructors in Australia. The highest costs for the fitness business include the rents of the establishments and the compensation of the employees (Moore and Allan 2016). The primary source of income for the fitness industry is the customer fees. These can be in the form of personal training fees or the membership fees of the gym. The fitness industry is highly competitive industry which is also influenced by the external factors. There are several career prospects of the fitness instructors such as aqua-fitness instructor group exercise instructors and aerobics instructors (Fairtrading.nsw.gov.au 2016). External Environment Analysis It is important to analyze the external factors that affect the fitness industry in Australia. The macro environment analysis would help in the understanding of the external business environment and how it can be utilized well by the company. A PEST analysis would be done in which- Political Environment The political environment of the fitness industry affects the functioning of company in new geographical domains. There are several government campaigns of Australia which are aimed at improving the quality of life by promoting fitness. The several health programs would include (Fairtrading.nsw.gov.au 2016)- Healthy Spaces and Places Healthy Weight information and resources Get Set 4 Life Preaching for Successful Community Obesity Initiative The fitness industry needs to comply with the government regulations. There is moderate level of regulations for this industry and hence the company needs to comply with the health as well as safety regulations. There is low government assistance and the fitness trainers need to possess certificate III or IV in fitness. Economic Environment It is important to focus on the economic rates as well as inflation rates of the nation when venturing into new market territories. The increase in the inflation level of the people would imply that there would be declining potential of the consumers to avail the personal training services. The low interest rates would indicate that the consumers would be able to save considerable amount of finances for the creation of more opportunities for their personal training. The financial status of the people is essential for ensuring that they would be able to spend more on the fitness services. Social Environment The Australian population is keen on adopting healthy lifestyles and hence they are eager to avail the fitness services of the community. The primary target market for the fitness institutions are the females in the age group of 15-34 and 35-54. The small percentage of the male population also avails fitness services that are in the age group of 15-34 years. An increased number of consumers are inclining towards maintaining healthy BMI by adopting fitness plans. Technological Environment The technological advancements in the personal fitness industry such as gym equipments and personal data machines would make the workout sessions more interesting. The advanced equipments would enable the customers to surf the internet, stream music, connect with peers and monitoring of the heart rate. There are several challenges which are faced by the fitness industry Lack of regulation- The fitness industry is unregulated which creates issues for the fitness company. There is lack of specifications for the fitness trainers skills and their education backgrounds. Lack of professionalism- The industry is not specified and there is lack of specifications regarding the certification process. Outdated technology-The gym equipments need to be advanced and should utilize the latest technology for gaining the trust of the target markets. Lack of health awareness- There is a growing physically inactive section of people who are difficult to convince for the purpose of healthy living practices. Lack of motivation- There is also reduced motivation levels of the existing customers who often dropout in the gym. Opportunities There are several opportunities that should be considered by the fitness organization. The opportunities of the company would include- Increased fitness awareness of people especially in the urban areas Competitive prices for the fitness product Gym is considered as the new avenues for the creation of business opportunities Increasing changes in the lifestyle of people Increased consumption of fast foods among working class Recommendations The company must make maximum use of the opportunities and formulate business policies accordingly. It should strive to find more number of health conscious people who would be interested for fitness. It is also important to formulate competitive prices so that the customers would be attracted. The new avenues for attracting the potential customers should be identified. Conclusion The entry of the fitness services should be made only after performing sufficient market research. There are several factors that need to be considered such as lucrative external environment, concentration of the target market, presence of close competitors and others. References Bendkov, E., 2014. Lifestyle, physical and sports education and health benefits of physical activity.European researcher,69(2-2), pp.343-348. Fairtrading.nsw.gov.au. 2016.NSW Fair Trading - home. [online] Available at: https://www.fairtrading.nsw.gov.au/ [Accessed 22 Dec. 2016]. Moore, B. and Allan, D., 2016. Fitness Australia's new era.Australasian Leisure Management, (115), p.10. Qld.gov.au.2016.Queensland Government. [online] Available at: https://www.qld.gov.au [Accessed 22 Dec. 2016]. Vina, J., Sanchis?Gomar, F., Martinez?Bello, V. and Gomez?Cabrera, M.C., 2012. Exercise acts as a drug; the pharmacological benefits of exercise.British journal of pharmacology,167(1), pp.1-12.